Our Story

Why I built Verde

Verde is not owned by a big corporation. It is built by one person who spent years inside a multi-billion-dollar POS company and has played golf his whole life. When you talk to Verde, you are talking to me.

Nolan Wheeler, founder of Verde
Nolan Wheeler, Founder
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Person who builds it and answers for it
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Tools in one system
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Call centers to get through
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Bill for the whole property

A note from the founder

I have been in the trenches

Before Verde, I worked at an innovative point of sale company that grew from a venture-backed startup into a multi-billion-dollar public company. That is where I learned what it takes to build the system a business runs on: it has to hold up on the busiest Saturday of the year, a busy staff will forgive it almost nothing, and everything at the counter depends on it.

I have also played golf my whole life. And at club after club I saw the same thing: a tee sheet from one company, a register from another, a website from a third, a spreadsheet for leagues, and a member app that does not know any of it exists. Staff type the same member in five times. The general manager cannot see the whole day in one place. And when something breaks, the support line has never set foot in a pro shop.

Clubs deserve software built by someone who knows both the counter and the course.

So I built Verde: one system for the whole property. The tee sheet, the POS, food and beverage, marketing, handicaps and scoring, your website and your own member app are all built in, and all read from the same place. Nothing bolted on, nothing to keep in sync, and one person who stands behind all of it.

Nolan Wheeler Founder, Verde

Not a corporation. A person.

There is no parent company, no call center and no account rep who has to check with someone else first.

You talk to me

The person who built Verde is the person who demos it, sets up your club and picks up when something is wrong. No ticket queue, no script.

Your feedback ships

When you ask for something, you are asking the person who writes the code. A good idea does not wait behind a roadmap committee.

Built by a golfer

Every screen is built by someone who has played the game all his life. Verde speaks tee times, shotguns, handicaps and member charges, because I do.

I come to you

Verde is based in Omaha and works with clubs across Nebraska. I will come to your club, see how it runs and set Verde up alongside your staff.

A fair question

What if something happens to you?

It is the right thing to ask a company this size. Here is the honest answer.

Your data is always yours

Everything you put into Verde comes back out in full, whenever you ask, without a phone call about it first. You are never locked in.

It does not live on a laptop

Verde runs on managed infrastructure in the United States, with continuous encrypted backups and point-in-time recovery. The details are on the Security page.

Written down, not in my head

Every part of Verde has its own written engineering reference, so the system is never a black box that only one person understands.

Everyone who runs the place

Verde is one login per person and one view of the club. What each of them sees depends on the job they are doing that day.

  • General manager

    Sees the whole property in one view at close.

  • Head professional

    Runs the tee sheet, leagues and lessons.

  • Counter staff

    Takes bookings, checks members in, rings the sale.

  • Food and beverage

    Grill and patio tickets, posted to member accounts.

  • Racquets director

    Courts, ladders and round robins on one grid.

  • Members

    Book from the app, see their account, pay their bill.

I am choosing my first 10 clubs

The first 5 clubs get Verde free for life, and the next 5 get 50% off for life. Show me how your club runs today and I will show you what it looks like on Verde.

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